You’ve sourced the right raw materials and secured the right channel partners. You’ve also set the launch date for your new product/service. Although you have completed many marketing activities so far, you haven’t even begun to spread the word about your product/service yet! This assignment includes two parts:For part one, you will design three (3) different integrated marketing tactics (including graphics and text/copy). Select one tactic from each section below. The primary goal of your campaign is to introduce your new offering to the target audience. The secondary goal is to compel consumers to try your offering.Magazine advertisement Direct Mail Postcard Full-page Flyer E-mail Campaign Tri-fold sales brochurePress Release TV commercial (submit script)Radio advertisement(submit script)Coupon Rebate Sweepstakes Free give-away ContestFor part two of the final project assignment, use a minimum of 2 scholarly sources and complete a 1-2 page paper that discusses the following:Explain your rationale for choosing your three tactics for your IMC campaign (be sure to incorporate concepts from the course to support your rationale!). Your rationale should align with the marketing strategy you have already chosen.If you were launching a real campaign, what other tactics you would use and why (they may or may not be in the above list)?How will your promotion strategies address the diversity of your customer base?What tactics would you avoid and why?How would you use social media as part of your integrated marketing campaign?Make sure to include an APA formatted title page and reference page. Use NoodleBib to document your sources and to complete your APA formatted reference page and in-text citationsSubmit both parts in one MS Word document. Your final assignment should be proofread for correct spelling, grammar, and punctuation. Submit your paper to Grammarly. Once you’ve made all of your suggested grammar corrections, submit your paper to the Drop Box, along with your Grammarly PDF report as a separate attachment. Your goal is to obtain a Grammarly score of 90 100%.
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Running head: DEFINING SUPPLIERS
This paper is being submitted on November 19, 2016, for Heather Teagues B232
Principles of Marketing course.
1) Trinity Holdings Limited
2) Jim Suppliers Limited
3) Blessings Enterprises
Chanel collaborates list
1) Merry gold stores (wholesalers)
2) Spring distributors (dealers)
3) Community shop (retailer)
Product chart flow
At each stage of distribution, a value is added to the product as it moves from the
manufacturer to the point where it is sold to the final consumer. The presence of intermediaries
gives the manufacturer an opportunity to specialize only in production while leaving other
functions that involve storage and distribution to the intermediaries such as dealers and suppliers
(Lewis, 1990). This improves the quality of the product. The suppliers are well aware of the
needs of the customers; therefore, they will tend to create the modification in their respective
warehouses to meet the consumers needs (Lewis, 1990). The manufacture is also made aware of
these needs to develop products that are customized based on the specifications.
Product distribution pathway
Just like the product chart flows, the distribution channel taken by the product has some
value addition to that particular product. The primary reason for the existence of the distributors
is that they want to add value to the three factors involved in the process, that is, the producer,
the product, and the consumer (Lewis, 1990). Distributors are essential since they identify and
address joint consumer needs regarding the product. Efficient distributors can maintain a chain of
inventory to support the consumers (Lewis, 1990). They also stock excess supplies to cater for
any eventual shortage of the product. Another critical function that the dealers do is provide an
extensive customer reach than a manufacturer would do. They have one with one touch with the
customers as compared to the sales representatives from the manufacturer.
Lewis, J. D. (1990). Partnerships for profit: Structuring and managing strategic alliances. New
York: Free Press.
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